Book – Steve D Goldstein


Just miles from the beach, Sears Executive, Steve Goldstein was shocked to find four snowblowers for sale in the Garden Center of their Miami store. Speaking with a salesman, he learned that this was not a one time mistake – they were being shipped to and returned from the same store for thirty years. This one story became a metaphor to Steve for the dysfunction in most companies, large and small.

Whether it’s having snow blowers for sale in a place where it never snows, or a more pervasive issue–like having so many meetings scheduled there’s no time left to actually solve problems–dysfunction within large organizations is so prevalent that most people accept it either as an inevitable fact of corporate life or they assume someone else will deal with it. But must it be this way?


More About The Book

Goldstein’s answer is a resounding No!In Why Are There Snowblowers in Miami?, he both explains the nature of dysfunction present in most companies and other organizations, why it occurs and most importantly, what leaders, at all levels, can do to tackle these issues and improve performance.

A seasoned business leader with more than three decades of experience, he has discovered that almost all dysfunction is caused by a lack of engagement, and that it is fixable.

Goldstein outlines his unique “Five Principles of Engagement” and demonstrates how top-level leaders can—and should—use them to improve the way they interact with their teams, employees, and customers. He offers pragmatic, proven techniques for solving problems most leaders face: including a revolutionary time-saving meeting model; a new process for making more efficient decisions—with all participants having greater accountability; a new system that impels leaders to really know their employees and customers; and other ground-breaking tools.

Inspiring, entertaining and refreshingly honest, Why Are There Snowblowers in Miami? is filled with true stories from the author’s own experience as well as anecdotes and insights culled from interviews he has conducted with some of the world’s most influential CEOs. From these real-life examples readers will learn how understanding and utilizing the Five Principles of Engagement can lead to powerful and positive change in their own organizations—and in their lives.


[Steve] speaks from a wealth of personal experience in private equity, as well as top executive positions… He defined five key engagement principles which resonate with me as just as relevant for new business founders as mature business executives.

— Marty Zwilling, The Huffington Post

[A] pithy treatise on everybody’s favorite subject of engagement… A straight-talking look at why big companies typically fall short with an introduction to some smart principles..

— Roger Trapp, Forbes

The Five Principles of Engagement

Fresh Eyes

Learning to adopt an outsider’s perspective leads to creative insight and problem-solving.

Hot Buttons

Focusing on one or two pertinent metrics in any situation facilitates action.


Interacting with employees and customers on a regular basis is the key to success.


Whatever speed you are going is too slow.


The more people know, the better they can do their jobs.