Customer Engagement – Steve D Goldstein
Where Volkswagen’s Leaders Went Wrong

Where Volkswagen’s Leaders Went Wrong

As the scandal at Volkswagen unfolded late in 2015, I wrote an article in January 2016, titled, “Volkswagen–What Might Have Caused the Emissions Scandal?” where I hypothesized as to what might have led to this major crisis. I quoted a New York Times article in December 2015 which reported: “that a former VW employee, Mr. […]

4 Major Mistakes Established Companies Make

4 Major Mistakes Established Companies Make

Start-up companies obviously face many difficulties. Once they make the decision to start their business, they must operate at full throttle almost immediately. They know that if they do not build their business, and quickly, they’ll have nothing — so it becomes a fight for their life from day one. There are dozens of concerns—raising […]

Connecting With Customers

Connecting With Customers

The idea that a business needs to treat its customers well and understand their tastes and habits is so obvious it seems hardly worth stating. But oddly enough, many big companies fail in this area. Fundamentally, you’re in business to utilize the assets you have to generate a positive return on the investment made by […]